Thursday Night Football is off to a great start on Amazon Prime Video.
Following the signing of an 11-year agreement, Amazon streamed its debut football game – the Kansas City Chiefs against the Los Angeles Charges – to an average of 13 million viewers, per Nielsen.
That number includes people who watched the broadcast on Amazon Prime and who viewed the game locally in Kansas City and Los Angeles.
The average is 47 percent higher than last year’s second week of “Thursday Night Football,” which was shown on NFL Network, according to Nielsen.
Amazon itself recorded 15.3 million viewers, including Nielsen as well as its own internal measurements.
Amazon set a record for new Prime signups thanks to the game, which the company announced earlier this week.
It had more signups during the game itself than any other day, including Prime Day, Black Friday, and Cyber Monday, which are Amazon’s three biggest shopping days of the year.
The next “Thursday Night Football” game will feature the Pittsburgh Steelers and the Cleveland Browns.
