Alberta saw 37,000 new people move into the province in Q2 as the province continues its ‘Alberta is calling’ campaign.
The province has been actively trying to woo talent from Vancouver and Toronto with the prospect of more jobs and affordable housing.
“What did the Albertan say to the Torontonian? You’re hired,” reads one of Alberta’s ads in a downtown Toronto subway station.
“Find things you’d never expect. Like an affordable house,” reads another.
At a campaign launch event in Toronto last month, now-former Alberta premier Jason Kenney spoke directly to the city’s young people.
“I want to make a special shout-out to younger folks in the GTA and the greater Vancouver region, because they all have a dream, quite rightly, of home ownership,” said Kenney.
“That dream is alive and well in Alberta.”
The pitch comes as Ontario experiences the largest exodus of residents in decades. According to Statistics Canada, nearly 50,000 people left the province in the second quarter of this year.