Spotify is celebrating Drake being the first artiste to reach 50 billion streams on the platform in a very special way.
Ahead of FC Barcelona’s league match with rivals Real Madrid, the Spotify logo on the Los Cules jersey will be replaced with Drake’s OVO logo.
The club welcomed Spotify onboard as their principal sponsor in March and has been promoting a number of artists since then via advertising boards inside Camp Nou, though Drake is the first to make it onto the actual shirt itself.
It is part of Barcelona and Spotify’s strategic aim to “bring football and music together”.
“Our alliance with Spotify goes beyond a mere commercial relationship. It is a strategic relationship through which we seek to bring together two worlds that can arouse emotion – namely music and football,” said Juli Guiu, Barcelona’s marketing vice-president.
“This initiative is another example of this desire and the innovative spirit of our collaboration.
“For the first time in our history, we are replacing the name of our main sponsor on the front of the jersey with an internationally acclaimed artist, Drake.
“This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world.”
