Gap has announced it is terminating its relationship with Yeezy and removing all merchandise from its stores.
This is in light of West’s recent antisemitic remarks and statements about George Floyd’s death.
“Our former partner’s recent remarks and behaviour further underscore why we are taking immediate steps to remove Yeezy Gap products from our stores,” the retailer said in a statement Tuesday.
“Antisemitism, racism and hate in any form are inexcusable and not tolerated in accordance with our values. On behalf of our customers, employees and shareholders, we are partnering with organizations that combat hate and discrimination.”
In the last few weeks, retailers, social media platforms, celebrities and fashion and entertainment companies have peeled away from business alliances with West due to antisemitic remarks on a podcast, and on Twitter, amid other controversial behaviour.
Sports fashion brand Adidas and talent agency CAA have both dropped West. A completed documentary about the entertainer has also been shelved.
The first piece from Yeezy Gap was a $200 jacket, which sold out instantly online when it launched. A handful of subsequent launches from the brand, including more jackets and hoodies, also sold out instantly.
In mid-September, West said he was ending his partnership with Gap because of “substantial noncompliance.” Balenciaga last week announced it was cutting ties with Ye.
The rapper’s lawyer Nicholas Gravante said in a statement in September that West was left with “no choice but to terminate their collaboration” because he alleges the retailer breached their partnership by not opening branded Yeezy stores and distributing his apparel as originally planned, among other issues.
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