Snapchat is partnering with Disguise to let users try on and buy Halloween costumes, right from inside the application.
Snapchat’s new filters, available beginning Tuesday, will let you check out Halloween costumes from Hocus Pocus, Stranger Things and Harry Potter to see how they look on you.
“Imagining what a costume will look like on you is a big part of Halloween shopping. Snapchat’s new AR try-on capabilities take the wonder out of your costume shopping experience,” said Stephen Berman, CEO of JAKKS Pacific, Disguise’s parent company.
“Disguise is excited to partner with Snapchat this year to bring these Lenses to life. We have enlisted some of our top licensors to help us create an enjoyable try-on experience for customers and fans. All Lenses will also have a direct line to purchase if you like what you see!”
“These Halloween AR try-on experiences represent what makes shopping on Snapchat so seamless and fun,” said Ben Schwerin, SVP of Content and Partnerships at Snap Inc. “We’re thrilled to partner with Disguise to bring these Lenses to our community, as well as make choosing a Halloween costume that works for you, without ever having to step foot in a store, easier than ever on Snapchat.”
You can find these Halloween try-on Lenses in Disguise’s public profile on Snapchat by searching ‘Disguise Costumes’ in the search bar. You can also search using specific brand names, like ‘Power Rangers’ and ‘Harry Potter’, in Snapchat’s Lens Explorer, or unlock a specific Lens using each Snapcode.
