Warner Bros. Discovery has announced that an NFT package of ‘Lord of the Rings: The Fellowship of the Ring’ will go on sale on Friday.
WBD has teamed with Web3 outfit Eluvio to develop the NFTs, a world first that could be about to set a trend.
“The Fellowship of the Ring” NFTs are the first ones to be available in the “WB Movieverse,” a new marketplace that will in the future include other titles from the studio.
WB and Eluvio are minting 999 copies of the Epic Edition, priced at $100 each, and 10,000 of the Mystery Edition for $30.
Each NFT features a 4K copy of Peter Jackson’s debut 2001 Lord of the Rings film along with behind-the-scenes footage, lots of stills and exclusive assets inspired by the film.
The Epic Edition includes navigation menus for three film locations — The Shire, Rivendell, Mines of Moria — along with location-specific key art.
Jessica Schell, GM and EVP, Warner Bros. Home Entertainment, said future releases are yet to be determined. On the platform, fans will be able to buy, sell and trade movie NFTs.
“First and foremost, we’re always looking at ways to delight and surprise our movie fans and collectors, and that’s especially true for ‘The Lord of the Rings,’” Schell said. “It lets fans experience the movie in a whole new way.”
“The core digital assets themselves, not just the token, are on the blockchain,” Eluvio CEO Michelle Munson told Decrypt. “They’re both owned and attested to and all of the streaming that you’ll see with the film is authorized and distributed from blockchain.”