Popular dating app Hinge has introduced a new feature that lets users choose if they are searching for monogamous or polyamorous relationships.
Michelle Parsons, Chief Product Officer at Hinge, said: “With the launch of Relationship Type, we are empowering users to openly share what kind of relationship they are looking for, and as a result, have a new way to know if someone’s dating goals match theirs from the moment they look at their profile.”
“Relationship Type” is available globally for all Hinge users starting today. Note that adding the feature to Hinge profiles is optional. If a user chooses to add their type, it will be in the “virtues” section of a profile.
Most singletons want monogamous relationships, in which they only have one partner.
However, research has shown that about five per cent of relationships are openly non-monogamous, or polyamorous.
Polyamory means ‘many loves’, and refers to people who have multiple romantic relationships at the same time.
“Hinge is the place for all daters to find intentional and meaningful romantic connections, and I want it to enter a new era of dating where the word ‘relationship’ defies traditional and heteronormative meaning,” Parsons added.
Hinge first launched back in 2012 and describes itself as the “dating app designed to be deleted”.
“Hinge is built on the belief that anyone looking for love should be able to find it. We were born from a desire to fundamentally change how dating apps work in our culture today,” it explains.
“We saw a world where many users were burnt out by the speed of most dating apps. They were spending hours on their phones and had little to show for it.
“People were so busy matching that they weren’t actually connecting, in person, where it counts.
“That’s why we built an app that’s designed to be deleted: purpose-built to get people off their phones and out on dates.”