Much lower demand than anticipated of the iPhone 14 has led Apple to scale back on the phone’s production.
That comes in addition to supply problems in places like Zhengzhou, which is home to the main iPhone assembly site and is under a weeklong Covid-19 lockdown. Apple’s shares slid more than 2% in pre-market trading in New York.
Initially, the Cupertino company saw strong demand for the new flagship devices. Earlier this year, Apple ordered 90 million units from its various suppliers.
However, Bloomberg now reports that Apple is lowering that total figure. It appears as though the company and its subsequent supply chain are aiming to produce around 87 million units.
While experiencing strong demand for the iPhone 14 Pro and iPhone 14 Pro Max, the lockdowns at Foxconn’s largest iPhone factory is sure to affect output.
“We are prioritizing the health and safety of the workers in our supply chain,” Apple says in the statement. “We are working closely with our supplier to return to normal production levels while ensuring the health and safety of every worker.”
Still, Apple said on Sunday that demand for its iPhone 14 Pro and Pro Max devices remains strong, though production of those handsets will be clipped by the lockdown in Zhengzhou. It declined to provide specific figures.
