Kanye West has officially kicked off his run for the White House in 2024 with his first campaign ad.
Posted to his Twitter account, which Elon Musk just reinstated last week, the Thanksgiving spot features video and audio from Ye’s much-publicized interview with Fox News’ Tucker Carlson, all scored to a tinkling piano ballad.
Narration from that segment leads the way through a narrative of victimhood, charting the personal and professional fallout after Ye made a series of antisemitic remarks and pulled stunts like debuting a shirt that read “White Lives Matter.”
He also claimed to have asked Donald Trump to be his running mate.
West previously ran for president in 2020, but that campaign flopped, attracting a meagre 70,000 votes.
The launch of West’s campaign comes as the rapper faces a number of damaging controversies.
He provoked a storm of criticism after attending Paris Fashion Week in a T-shirt bearing the slogan “White Lives Matter” – a phrase adopted by white supremacists, who began using it in 2015 as a response to the Black Lives Matter movement.
