Alicia Silverstone has bared it all to help PETA raise awareness in a new campaign against leather.
The PETA campaign is against the use of leather with the slogan, “Wear Vegan. Buy cactus, mushroom or apple leather instead!”
“I never, ever, get naked in TV, in film, nothin’, never, nope — but I’ve done it for PETA because that’s how much it matters to me,” Silverstone, 46, says as she explains leather’s devastating effects on the planet.
“The amount of resources, water, food, oil for transport, the amount of energy that goes into making leather is extraordinary. It’s just not sustainable. The Earth can’t handle it,” she urges.
“If it takes me getting naked for you to care about animals then that is what I’m after,” she says in the video.
Known for doing groundbreaking work to protect animals, the organization’s new “Prickly” ad features the actress in a desert, wearing nothing but cowboy boots in a cactus field.
“DON’T BE A PRICK,” the ad reads. “Wear Vegan. Buy cactus, mushroom or apple leather instead!”
“My dream is to get these vegan, Earth-friendly materials into the hands of famous designers. I’d rather go naked than wear animals,” she says.
PETA says they will be launching its new ad campaign with Silverstone on a billboard in Times Square ahead of the New Year’s Eve ball drop.