Memphis Grizzlies star Ja Morant will debut his first signature shoe, the Nike Ja 1, when they face the Golden State Warriors on Christmas Day.
Morant will be lacing up his namesake sneaker for the first time in a bright blue colorway, with gold, pink, lime green, and red accents.
Nike has designated Morant as its ‘first Gen Z’ signature athlete, touting him as a revolutionary player who is setting the tone for modern basketball culture.
“Just being able to have a signature shoe with Nike, not a lot of guys have been able to achieve that,” Morant said. “It’s definitely a big milestone for me and something that I’ll never forget.”
“It’s a shoe for underdogs who have the dawg in them,” said Morant about the Ja 1. “Kicks for anyone who has ever been underrated or overlooked, who’s been told they’re too small, or their dreams too big.”
“I feel like the most important thing was telling a story,” Morant said. “Obviously, finding ways to have my fans and people who support me have access to Ja and see what goes on in my life and what I’m about. Combining with Nike to put all of that stuff into a shoe was crazy.”
According to Nike, the Zoom cushioned low-top is “constructed to keep players in control, maximize hang time, and reduce landing force through lockdown benefits.”
The shoe, previewed in a Grizzlies-like colorway, features a mesh-constructed upper, reinforced midfoot, wrap-around gradient Swoosh, and graphic detailing along the heel.
The Nike Ja 1 is not expected to hit retail until later in 2023. Several colorways are slated for Spring and Summer 2023 on retailer launch calendars. The shoe is expected to be priced at $110.
“His authentic personality, deep love for his community and family and joy for the game make him very special — on and off the court,” said Nike VP of Global Men’s Basketball Scott Munson. “We are thrilled to add Morant to our signature roster and can’t wait for everyone to learn more about his first shoe, the Nike Ja 1.”