Twitter plans to bring back its subscription service – Twitter Blue – on Monday, and it will be more expensive for users on Apple devices.
The unofficial reason for the higher fees on Apple is due to the tech giant’s commission on in-app purchases, which stands at 30%.
Users who do not want to pay the higher fee on iOS would be able to also subscribe to Twitter Blue via the web.
CEO Elon Musk – who described the fee as a “secret tax” – has had multiple run-ins with the Apple team recently.
He has accused the company of threatening to take down Twitter from the App Store, and also called them out for pausing their advertising on the platform.
Features that come with Twitter Blue will include less ads, the ability to edit tweets, and the revered blue check mark.
It will be the second time under new CEO Elon Musk that Twitter will “launch” the program, after the first launch was halted due to a meteoric rise in fake accounts.
The company also announced that prominent companies would receive a gold check mark to distinguish them from the Twitter Blue-subscribed accounts.
